About the Product
We’re excited to introduce the Nova Scotia Digital Home Show – an online product that will allow those who would normally attend our events in-person to stay connected to your business. Users will be able to browse by category or company name and view photos and videos, product and service highlights, show specials, and more. This is our way of bridging the gap between the postponed shows and the next face-to-face event.
We have seen much success with this type of product in other markets such as Ottawa, Toronto, Calgary, Vancouver, Montreal and more. Click here to see an example of this product.
Whether you’ve exhibited in the Spring Ideal Home Show, the Truro Home & Outdoor Show, or the Pictou County Home Show in the past, or if you’re interested in an opportunity to reach the thousands of Nova Scotians who typically attend these events, read on for details about this exciting new digital product!
The strength of the Digital Home Show is our ability to market the product to our established Halifax, Truro, and Pictou home show communities. Our email database of past show visitors and social media followers is over 20,000 strong, and we’ll reach this audience and beyond through a combination of direct email communications, social media posts, and paid Google and Facebook advertising.
Delivering the Audience
Our audience marketing campaign will begin in mid-April and run for a month, through to the middle of May. This multi-channel integrated campaign will include the following components:
- DIRECT EMAIL COMMUNICATIONS to our database of over 13,000 past show attendees. Unique emails will be sent at least 8 times during the campaign and each will include featured exhibitor shoutouts.
- FACEBOOK / INSTAGRAM / TWITTER campaigns with daily postings to our more than 7,000 followers. Posts will include unique content and exhibitor highlights. A paid advertising campaign will ensure we broaden our reach and continue to grow our social media presence as well as impressions to the Digital Home Show.
Packages & Pricing
Don’t miss out on this unique opportunity to connect and conduct business with your customers.
Contact our Team for more information.